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Expert Tips from a Branding Expert  
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CHOOSE YOUR STYLE  
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VIEW IN BROWSER  
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Packlane  
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Packlane Word on the Lane Episode 3  
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WORD ON THE LANE: EPISODE 3  
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Uprising Food Revolutionizes Custom Packaging  
In  
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episode 3 of Word on the Lane  
, William Schumacher, Loafer and Chief of Uprising Food lead the  
revolt against boring packaging.  
He brings his years of experience as a Brand Manager at Procter  and  Gamble to the front lines for  
their keto bread, Breadlam’s Uprising.  
This could be the most clever and creative packaging we’ve ever seen.  
With his branding expertise, William and the Uprising team expertly designed a custom mailer and  
carton to bring their direct to consumer.  
Watch William discuss what fellow business leaders need to know when using custom packaging to win  
new customers and keep them loyal.  
  
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WATCH NOW  
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P dot S. Looking for more inspiration?  
We’ve got  
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7 more food packaging designs  
that are almost good  
enough to eat.  
  
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HAVE YOU HEARD THE WORD ON THE LANE?  
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Packlane's customer video series spotlights your story  
  
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APPLY NOW  
  
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Instagram  
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Facebook  
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Packlane logo  
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Packlane 548 Market Street San Francisco, California 94104