Litmus link graphic Litmus link click upn equals 3rf VBQB 2F 7CD Andpy 35… EBOOK heading level 1 Our Predictions for the Future of Email How email design, teams, strategy, and more will change in the decade to come link click upn equals 3rf VBQB 2F 7CD Andpy 35… link click upn equals 3rf VBQB 2F 7CD Andpy 35… How will some of the most crucial elements of email marketing change in the next decade? We asked leading industry experts for their vision for where the industry is heading and how fellow marketers can prepare. Read their collective predictions for the future of email. link Download the ebook separator Just want the highlights? In this link infographic , we highlight the top stats and insights from the ebook. The future is bright for email marketers who... heading level 2 Embrace subscriber’s privacy Does your marketing team fear tighter privacy laws, like GDPR or CCPA? It shouldn’t. The truth is, tighter anti spam regulations force brands to implement tactics that have been email marketing best practices for a long time anyway. link graphic 76 percent report an increase in open rates post GDPR link click upn equals 3rf VBQB 2F 7CD Andpy 35… Email marketers say they struggle with... 18 percent Lack of quality data, integration, etc. link click upn equals 3rf VBQB 2F 7CD Andpy 35… link click upn equals 3rf VBQB 2F 7CD Andpy 35… 17 percent Poor coordination between other departments, channels, etc. heading level 2 Make integrating email with other channels a priority Email marketers can no longer afford to operate in a silo because that’s not how your customers experience your brand. In the new decade, the tight integration with other channels will set mediocre email marketing programs apart from outstanding ones. heading level 2 Embrace personalization and segmentation Brands that use segmentation and dynamic content to send personal, relevant emails will continue to see great returns from their email marketing. Brands that resist the personalization wave will find themselves shut out of the inbox as customers grow more apathetic to their messages. Brands that use dynamic content generate an email ROI that’s 22 percent higher link click upn equals 3rf VBQB 2F 7CD Andpy 35… link click upn equals 3rf VBQB 2F 7CD Andpy 35… separator link Download the ebook link Or get the highlights on the infographic link graphic Litmus link click upn equals 3rf VBQB 2F 7CD Andpy 35… 675 Massachusetts Ave. Cambridge, MA 02139, USA link View online You’re receiving this email because you signed up to receive updates from Litmus. If you’d prefer not to receive updates, you can link manage your preferences or link unsubscribe from all Litmus emails. Copyright 2020 Litmus Software, Inc. All rights reserved.