What you've been missing from Digiday plus table with 1 rows and 1 columns row 1 To get missing image descriptions, open the context menu. column 1 Unlabeled graphic To get missing image descriptions, open the context menu. out of table table with 1 rows and 1 columns row 1 Here's what you've been missing This past month, Digiday plus members had access to a number of exclusive benefits including our new intelligence platform, 10 research reports, an invite to our next members only event, Slack town halls with executives from The Atlantic and Chive Media Group and more. Here's a sample of what you missed. Digiday Research: For video production, 64 percent of publishers say cost is their biggest challenge According to earlier Digiday research, 82 percent of U dot S. publishers and 94 percent of European publishers plan to increase their video production in the year ahead. But we've found that it hasn't been that easy. videoproductionresearch w equals 500GET THE FULL REPORT The Rundown Below is an excerpt from a recent edition of The Rundown, a weekly newsletter written exclusively for Digiday plus members dot Traditional publishers don’t have the skill sets needed to run a sophisticated subscription operation, so they have to hire them. Perhaps hardest of all, they have to change the culture. As Mary Walter Brown, CEO of the News Revenue Hub, which is helping publishers develop membership programs, told me, publishers need to explain why they need readers’ help, which requires showing vulnerability something that’s not in most publishers’ DNA. We’re great at telling other people’s stories, but we’re not great at telling our own story, she said dot Lucia Moses GET MORE INSIGHT Slack town halls with industry execs Part ego, part angel’: A Slack town hall with The Atlantic’s head of growth Sam Rosen That a media company is building a consumer brand that needs a unified approach to growing audience and earning revenue from customers is a relatively new insight in the journalism world. And that a central group should also enable insights across advertising, edit, consumer marketing, etc dot , is also relatively new. Check out the full recap. Giving away your distribution is dangerous’: A Slack town hall with Chive Media Group’s Eric Spielman When evaluating our video strategy, we thought a lot about how slash where our audience watches TV and the distribution required to build a business. That’s more or less how we ended up at bars slash restaurants. Blue collar bros watch a lot of TV in bars slash restaurants. What is our competitive advantage? How much distribution would we need for a business? I don’t see many bars showing Buzz Feed TV. Check out the full recap. GET SLACK ACCESS Digiday magazine We're putting the finishing touches on the Year in Preview issue of Digiday magazine. Here's a peek at what's in store dot We’ve started work on what will be the eighth issue of Digiday magazine, which will reach subscribers before the holidays. Our theme for the second year: the year in preview, a look ahead to the big trends and themes our editorial team believes will define digital media in 2018 dot One of the big themes is no surprise: the duopoly in the crosshairs. On Oct. 31, executives from Google and Facebook (along with Twitter) were on Capitol Hill to be grilled about their role in Russian meddling in the last presidential election. Not lost on many: The tech giants didn’t send their CE Os they sent lower level executives. In 2018, these questions will only intensify as a result of a shift in elite perception of tech giants not as infallible examples of American ingenuity, but as aloof and unaccountable nonstate actors wreaking havoc on many industries and democracy itself dot Become a Digiday plus member by December 4 to receive the Year in Preview issue dot GET OUR NEXT ISSUE Subscribe to Digiday plus now for just over $1 per day to avoid missing out on these upcoming benefits: bullet Our next members only event: We are holding our first live podcast on Dec. 5 at Vox Media’s offices in New York City. There, Digiday editor in chief Brian Morrissey will interview Vox Media CMO Lindsay Nelson dot bullet Access to Digiday IP, our new intelligence platform dot bullet The Year in Preview issue of Digiday magazine dot bullet Research reports detailing what we heard from hundreds of media and marketing executives at the Digiday Video Anywhere Summit, Digiday Agency Summit and more. SUBSCRIBE NOW column 1 heading level 2 Here's what you've been missing This past month, Digiday plus members had access to a number of exclusive benefits including our link new link intelligence platform , 10 research reports, an invite to our next members only event, Slack town halls with executives from The Atlantic and Chive Media Group and more. Here's a sample of what you missed. Digiday Research: For video production, 64 percent of publishers say cost is their biggest challenge According to earlier Digiday research, 82 percent of U dot S. publishers and 94 percent of European publishers plan to increase their video production in the year ahead. But we've found that it hasn't been that easy.