What we’ve noticed in the past few months  
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Emerging Trends During COVID 19  
The coronavirus pandemic has shifted the way consumers shop and the way brands engage with their  
customers. Nowhere has this been seen more than in the wellness space.  
We’ve been staying up to date on the latest trends emerging from COVID 19.  
Here are some of our key  
insights so far.  
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The home goods industry has been enjoying a surge of ecommerce sales, but how long will it last?  
We  
talked to Rooted and Cancelled Plans to get their perspective on the future of home goods following  
the global pandemic.  
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The beauty industry has emerged as an unlikely source of support to ease fears with its focus on  
self care.  
Here’s how beauty and skincare brands like Herbivore Botanicals, Bliss, and Love From  
Yours have positioned themselves to help consumers stay calm during quarantine and social  
distancing.  
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Immune boosting products offer a glimmer of hope to those trying to stay healthy throughout the  
pandemic.  
Learn how businesses like Rise Gardens, Daily Harvest, Food by Maria, Natalie’s Juice,  
and Care slash Of are adapting their messaging strategies to emphasize their immune related benefits.  
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With social distancing and stay at home orders the new norm, many businesses have had to close  
their doors. One industry hit especially hard? Studio fitness.  
Take a look at how major fitness  
brands like Fhitting Room, Barry’s Bootcamp, Yoga Works, and Tone House have adapted after the  
closures of their studios.  
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