What If Consumers Don’t Want Personalized Experiences?  
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Webinar  
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Adweek Webinar  
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What If Consumers Don’t Want Personalized Experiences?  
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A Framework for Better Targeting  
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May 17, 2018  
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1PM ET   10AM PT  
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Register ›  
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One person’s great customer experience is another person’s creepy stalker.  
Marketing today is all  
about data and personalization, and advanced targeting can make campaigns more successful.  
But what  
if consumers don’t actually want personalized, targeted ads?  
Recent You Gov research found that is  
actually a significant part of the population.  
As is the  Personalization Pioneers  segment, those  
who want targeted ads to help them buy products and services.  
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Attend this webinar  
to find out the most effective ways to reach the people most receptive to  
targeting by understanding consumers’ appetite for personalization.  
You’ll get insights from  
You Gov’s study and actionable practices that can be put in place.  
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Register ›  
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Sponsored by  
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