Welcome to Drama School  
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Drama School Logo  
Well hello there friend.  
I'm so grateful that you've signed up for Drama School.  
I've included the getting started checklist  
below, but first I wanted to commit to doing my best to make sure that we're sharing ideas, data,  
prompts, tutorials and conversations to help you grow your audience and turn them into as engaged a  
community as possible.  
Along the way, I have two asks for you:  
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Reply to me.  
If you have a question, if you've come up with an idea, if you think we've gotten  
something wrong, or if you want to partner up on something, please email me. You have my address.  
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Share your podcast with me!  
I'm a serious audio fiction slash drama fan and am always looking for great  
shows. We'll showcase some of our favorites to our community.  
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Now, like I promised, here's your up and running checklist  
1. Sign Up for an Email Provider.  
The company I work for,  
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A Weber  
, has a free plan for up to 500 subscribers that I'm pretty partial  
to, but there are other tools out there as well.  
2. Create a Landing Page.  
The purpose of your landing page is to communicate what additional benefits and content your  
podcast audience will get from your email.  
This could be anything from whole new story content, to  
behind the scenes commentary, to fan art.  
Some best practices:  
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Clarity is key.  
When you're first starting out, make sure you have a clear value proposition  
(what special value are people going to get from your email that they can't get anywhere else?),  
and call to action.  
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Try to keep your signup form  above the fold.  
Although many people will scroll, you can ensure  
that people who love you and just want to sign up can do so as easily as possible.  
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Make your signup call to action button interesting.  
Instead of  Sign up  why not  Join the  
community  or something that plays off an inside joke your listeners would know.  
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If you have them, include positive testimonials and good vibe comments from your email listeners  
and subscribers.  
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Make sure you have your social sharing imagery set so Twitter, Facebook, etc create cards that  
look attractive and professional.  
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Note: You can create as many as you want on A Weber.  
3. Create a welcome message or series.  
Your welcome message is probably going to be one of your most opened and engaged messages you ever  
send.  
This is because everyone who signs up gets the message immediately after signing up, so you  
know they're already excited to hear from you.  
Welcome messages and series are a fantastic way to show your audience what they can expect from  
you, ask for feedback, and cross promote.  
This email you're reading right now is my welcome email from my onboarding campaign.  
Note: To make it as easy as possible to get started, we made a  
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campaign  
for you to import into your account if you use A Weber.  
If you need help or use another  
email platform, just reach out and I'll be there to help!  
4. Share Your Page with Your Audience.  
So far you have a landing page for people to join your list and a welcome campaign that will  
automatically start a conversation with them once they join.  
Now it's time to share!  
Here are a couple suggestions on how to promote your signup (remember to  
communicate what extra benefits they'll get by signing up):  
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Ask people to sign up on your show.  
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Share a post on on social media.  
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Put a link on your podcast website.  
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Talk to your super fans and ask them to share.  
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Add to your social media profiles.  
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Chris Vasquez  
Podcast Listener and Email Maker  
1100 Manor Dr  
Chalfont PA 18914  
USA  
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