Activate  
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Iterable  
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Thanks for joining us today at Activate Live! We're so glad you could make it.  
We're glad you're here with us.  
You have an action packed day ahead, and we're here to help you take full advantage of everything  
that  
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Activate Live  
has to offer.  
We know things can get a little overwhelming, so to help you  
along, we've created our own  
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attendee guide  
  
Now that you are equipped for success, let's have a look at what we have in store for you this  
morning when  
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our virtual doors  
open at 7:30 a dot m. PDT.  
Three Keynotes  
1  
8:00 a dot m.  
PDT Shifting From the Routine to a Future of Creativity to Compassion at Scale  
Our morning kicks off with a welcome address from CEO and Co Founder of Iterable, Justin Zhu and VP  
of Product at Iterable, Bela Stepanova.  
Together, Justin and Bela will share the role that AI and  
automation play in growth marketing.  
2  
8:30 a dot m.  
PDT Brand Building in the 21st Century  
Jonathan Mildenhall, Co Founder and CEO of Twenty First Century Brand and former CMO at Airbnb,  
highlights the 4 key pillars that make an influential brand.  
3  
9:00 a dot m.  
PDT The New Digital Imperative: Individualized Customer Experiences  
Brendan Witcher, VP and Principal Analyst, Digital Business Strategy at Forrester, discusses why so  
many brands struggle with personalization and how to effectively use customer data to deliver  
individualized experiences.  
Nine Booths  
Navigate to the  
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virtual Exhibit Hall  
to visit our Iterable booth or one of our sponsor booths.  
Learn about the power of our partnerships and get to know the teams behind the companies and  
products we love!  
You won’t want to miss this opportunity to meet our growth marketing ecosystem in one place.  
Six Sessions  
Two roads diverge here at Activate Live: Customer First and Tech Forward.  
Jump between topics and  
sessions throughout the day.  
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Click here  
to check out the morning lineup.  
Don't forget to tune into  Doing More With Less During a Recession  at 10:30 a dot m.  
PDT with Gary  
Grimes and Samir Shamma from Career Builder.  
This fireside chat is brought to you by our friends  
over at the Spark Post booth!  
Six Opportunities to Win  
Every time you interact on the Activate Platform (whether it’s downloading content, watching  
sessions or chatting with a representative at a booth), you'll earn points.  
That's right win prizes  
by making moves. You can  
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check up on how you are doing  
on the platform leaderboard tab.  
Thank you for being here, we're excited to have you!  
Make sure to showcase your time on social  
media. Tag  number activate 20 and  at iterable on Linked In, Twitter, Facebook and Instagram.  
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Thank you to our sponsors  
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Login now for all the Activate fun!  
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