Welcome   The CQ Weekly Digest  
Definition of CQ  
1.   : Consumer Quotient.  
a.  
: the ability to see beyond people as data points, and to build and nurture relationships and  
understand how those drive and influence individuals’ wants and needs. IQ  plus  EQ  equals  CQ.  
b.  
: Forerunner’s unique blend to understand the market and consumers  
c.  
: Forerunner’s weekly digest  
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Dear Reader,  
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Welcome to The CQ, Forerunner's recently renovated weekly digest. We're excited you're here.  
We  
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promise to provide you with lively stories from within our portfolio, as well thoughtful  
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meditations on the innovative ideas that energize our firm most.  
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We're entering an exciting new era of commerce.  
Not only does the consumer have more choice than  
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ever,  
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the face of the seller is changing  
dot  Transactions are becoming more personal, built on 1:1  
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connections between buyers and sellers, providing a wealth of opportunity for innovation and  
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potential for financial freedom.  
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In The CQ, we'll cover this evolution in a myriad of ways.  
Here's what you can expect from our  
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regular programming:  
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In Every Issue...  
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Portfolio Spotlight  
Stories from our founders and the unsung talent behind our portfolio's successes.  
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Attention Data!  
Key data and insights from Forerunner's regular research effort.  
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Just One Thing  
Headlines, tweets, ideas, companies, and trends our investors are captivated by.  
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Features...  
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What's New, What's Next  
The forward thinking innovation we're championing.  
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On Our Minds  
The big questions we're pondering and the solutions we're considering.  
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Our Take  
What Forerunner thinks of the current cultural zeitgeist.  
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Check your inbox every Saturday for the latest edition of The CQ, and let us know what you think  
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anytime: The CQ at forerunnerventures dot com.  
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More soon,  
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Forerunner  
Copyright  2021 Forerunner Ventures, All rights reserved.  
Our mailing address is:  
Forerunner Ventures  
1161 Mission St.  
Suite 300  
San Francisco, CA 94103  
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