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Polaroid Originals  
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The Original is back  
80 years ago today, Edwin Land founded Polaroid.  
In the decades that followed, Polaroid would  
change the world with the invention of the instant camera and the ability to create photos that  
come to life in the palm of your hand.  
Now, we’re here to start a brand new chapter in that story.  
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Polaroid One Step 2  
Say hello to the One Step 2  
It’s the first original format Polaroid instant camera in over a decade, inspired by one of the  
most iconic Polaroid models of all time   the original Polaroid One Step camera from 1977  
reinvented for the modern era.  
It brings instant photography to a new generation, while staying  
true to the original One Step’s belief that instant photography is for everyone.  
Because no matter  
what you do, you respect the original. We can’t wait to tell you the rest.  
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Oskar Smolokowski  
Here’s the whole story.  
Oskar Smolokowski, our CEO, is the person behind the magic (one of them, at least).  
To read about  
our impossible journey in his own words, head over to the magazine.  
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Read more  
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Polaroid Originals Potsdamer Str.  
87 Berlin 10785   Germany  
Copyright  Copyright  2017 Polaroid Originals  
Polaroid, Polaroid Classic Border Logo, Polaroid Originals Design and Polaroid One Step are  
trademarks of PLR IP Holdings, LLC, used under license.  
Thanks for your photo: Jonas Bauten.  
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