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July Summary  
Welcome back to Where It’s At, the brainchild of Atera’s Creative Team.  
Since the inaugural edition of our monthly newsletter was such a smashing success, (thanks for  
showing us some love  red heart ), we’re back with more creative goodness in July!  
Check out what the Creative Team has been up to this month.  
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Quote of the month  
Wait, wait, wait... Atera raised how much? ...You need how many banners?  
We went all out with the banners this funding round.  
We kicked around ideas for how to message for  
recruiting efforts, how to highlight Atera’s growth and our half unicorn status (hello  
half billion dollar valuation), and we brainstormed and word played galore this month.  
We winnowed  
down the pack and chose the following 4 winning banners.  
Atera raised an additional $77M   well, $77.6M if you’d like to be precise   in Series B funding  
from General Atlantic.  
The team kicked off funding announcement efforts early on in July, and has  
been iterating ever since.  
For more details, feel free to ask Noy how many versions she has of the  
announcement banner.  
grinning face with sweat  This is an exciting milestone for the company, and we’re celebrating with  
banners, social ads, email signatures, animated gifs   content galore.  
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7a 4P Fl NB Pr  
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New Email Templates  
Part of the process of creating something new, means reflecting on the old, and deciding how to  
improve upon what we already have.  
The team spent hours researching and reviewing different  
designs, aesthetics, and examples to draw inspiration for the new email templates we’ve created.  
We’re excited to give a facelift to all those aging email templates of days past and introduce the  
Atera team to something new.  
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New Social Design  
Our updated look across our social channels is giving new life to our online communities.  
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New Website!  
The Creative Team has been working hard alongside a design and strategy firm to help us hammer out  
the details of our new and improved website. Stay tuned for what's coming next!  
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New Email Signatures  
To celebrate our funding announcement and our new design aesthetic, all Aterans can update their  
email signatures to commemorate the occasion.  
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New Website Navigation  
Along with a change to our look and feel, the team is working hard on creating a website that gives  
the user their most ideal experience. Say hello to new and improved navigation!  
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Instagram Stickers  
Having a great time at Atera but can't find the right sticker on Instoosh to commemorate it?  
The  
team has created customized Atera stickers to add to your stories, so the world can see how great  
we are!  
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vantablack anish kapoor stuart…  
at Noa  
In 2014, a material called  
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Vantablack,  
was released.  
It was known as the world’s  blackest  
black,  absorbing 99.965 percent  of visible light.  
Sculptor and installation artist Anish Kapoor saw the  
material’s artistic potential and began to use it in his artwork.  
Eventually he bought its  
exclusive rights   making the material exclusively available (for artistic purposes) to Kapoor  
alone.  
Kapoor’s actions incited Stuart Semple, another British artist, to create what he claimed to be the  
Pinkest Pink,  with the caveat that it was for sale to anyone EXCEPT Anish Kapoor.  
The two artists battled it out, while in the meantime a team of engineers at MIT developed a  
material which absorbs 99.995 percent  of light, in 2019.  
This new material replaced Vantablack as the  
blackest black.  The material is also available for any artist to use.  
Art battle crushed.  
See ya next month!  
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