The United Nations joins Unsplash  
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United Nations  plus  Unsplash: A Visual PSA System for the Internet  
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A few weeks ago, the United Nations put out a  
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Global Open Brief  
to get help coming up with visuals  
in the fight against COVID 19.  
The UN’s challenge: we need to get important COVID 19 messaging out far and wide to reach as many  
people as possible as fast as possible.  
We are in an unprecedented situation and the normal rules no longer apply.  
We cannot resort to the  
usual tools in such unusual times.  
The creativity of the responses must match the unique nature of  
this crisis   the magnitude of the responses must match its scale.  
–  
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UN Secretary General, António Guterres  
  
There were 17,000 submissions to the open brief.  
The submissions came from everywhere but there was  
no great way to get these visuals seen everywhere.  
And quickly dot ‬  
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So we’re turning Unsplash into a visual Public Service Announcement System for the UN dot ‬ Our aim:  
get these visuals seen by 1 billion people in the next 30 days dot ‬  
‪To do this, we’re collaborating with the UN to set aside featured placements on the Unsplash  
homepage:  
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And across relevant searches:  
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Plus, all the UN visuals on Unsplash will be available for open use across Unsplash’s network of  
1,820 integration partners including including Medium, Buzzfeed, Adobe, and Google Slides.  
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Time and again, we've seen that if we can get great visuals in front of creators, you will push the  
impact of those visuals further than we ever could have imagined dot ‬  
‪Our and the UN's aim is to make sure these visuals are seen by as many people as possible.  
‬So that they may inspire even more creativity which will lead them to reach every corner of the  
world.  
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Let's give the UN the Unsplash Effect dot ‬  
–  
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Your friends from Unsplash  
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See the conversation on Twitter:  
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See the United Nations account on Unsplash  
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row 1  Sent with  heart suit  by Unsplash Unsplash HQ 400 rue Mc Gill, Montreal, Canada  column 1  
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Unsplash HQ  
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