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Meet Thor,  
The inspiration behind Fi.  
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In 2017,  
I got my dog Thor, an adorable (but energetic) german shepherd puppy who clearly needed a lot of  
exercise.  
As part of the family I was always worried about him jumping the fence to go track something in the  
woods, running too far on the beach, or not being walked properly by his dog walker.  
And I was right   I soon found out that my dog walker was  taking shortcuts  and I decided to buy a  
GPS tracker for him   however, nothing out there could satisfy our high demands as a dog owner.  
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GPS signal was unreliable, the battery died too fast, and I could never see where Thor had been all  
day or how much he exercised.  
So, with my co founder Loren, we set out to change this.  
With our background in engineering, we studied every radio wave technology to build the first smart  
collar that was reliable, safe for your dog, and would last for weeks on a single battery charge.  
We called it Fi (like Fido)   because it’s about bringing our best friends into the next century  
with us. In better health, safer, and as an integral part of our families.  
We are incredibly excited about the journey ahead and rest assured that the Fi Collar is just the  
first step into us building a brighter, safer future for all dogs, and the owners who love them  
like family.  
And we'd love to have you join us.  
If you have any questions, we're here to answer them.  
Feel free to respond directly to this email  
and we’ll get back to you as soon as possible!  
Jonathan Bensamoun  
Co founder  and  CEO of Fi  
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We saved another lost dog!  
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Read Nicole's story here  
The last smart collar  
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