star  MC:SUBJECT  star  
link  
graphic  
TL'DR  
Hey Ninjas,  
Sumo recently put out an article on  B 2B Email Marketing: The Only Guide You’ll Ever Need , here is  
what we found crucial in the article:  
TL DR  
B 2B – Business to Business – email marketing is still a perfect way to grow your business’s revenue  
without spending a fortune on Pay Per Click marketing and ads.  
It is also one of the highest ROI  
marketing options you can invest in.  
Key takeaways  
check  
When creating B 2B emails, you need to do the following to get results  
check  
Define your audience  
check  
Determine what your audience cares about  
check  
Be sure to add value  
check  
Keep your emails short and straightforward  
check  
Your call to action has to be obvious  
check  
Keep media – in your emails – at a minimum  
check  
Test constantly – This will help you figure out what works and what doesn’t  
Hey, got some extra time?  
link  
Read the entire article online  
dot  
Email curated by  
link  
Ieva Olebunne  
Too many emails?  
link  
Update your preferences  
dot  
Remember, you can  
link  
unsubscribe  
from ALL Mail Ninja emails any time.  
link  
View this email in your browser  
, or  
link  
share it with someone  
dot  
Until next time...