Testing, testing: your essential guide to A slash B testing for e commerce  
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E commerce A slash B testing   read the guide  
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Your essential guide to A slash B testing for e commerce!  
When we discovered in our recent survey of 200 plus  marketers that only 16 percent  are using A slash B testing to  
optimize the customer journey we were surprised!  
Yes, it has it's challenges, but A slash B testing is an essential part of understanding your customer  
journey and improving it.  
So  
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in this guide  
we're taking you through the why, where, when and how of  
A slash B testing for e commerce.  
Inside you'll find:  
The key challenges, and how to overcome them  
Ideas on what to test with real life examples  
Tips on the pitfalls to look out for and avoid  
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