link graphic clearbit logo link graphic seasons greetings Talkboy vs. Turbo Man Hello again to friends new and old! The last time we chatted, the metaverse was a mere idea buried beneath a link stack of gray crewnecks dot Now I'm here with an aging pumpkin on the porch, wondering if it can pull double duty as kind of Thanksgiving. link At Clearbit , we're all very excited for our first annual link Sleigh Your Pipeline series. Above the fold shoutout to link JT for coming up with the name. More about that later, but let's get composed and hop in to... email. ARE YOU SURE YOU WANT TO UNSUBSCRIBE If you've been reading link this newsletter regularly: thank you! Back in June, I didn't even have an air fryer yet. But the super fans out there might remember this: link graphic a slash b slash c slash d slash e slash f test And then this: link graphic future results ( link Here's the full issue for a little more context.) Like a link seasonal candle drop at Bath and Body Works, I know y'all have been lined up for this update. link graphic a slash b results And the winner is... link With help from Neil Patel and his A slash B testing calculator, we couldn't declare a champion and probably had too many variants from the start. One thing I've found (similar to when growth engineering link tries out a new version of our demo form) : if you're going to run any experiment, set out to find a clear winner and loser. link This usually link requires big changes dot Adding a simple test to a recent link webinar invite , this time Neil said we found statistically significant success. With a quick subject swap, we pulled an extra 1,200 opens that helped draw 125 percent link more RSV Ps dot link graphic a slash b results with a winner Then at 8pm, it's The Bachelorette! This quarter, we're rededicating ourselves to email testing. And with a link 6 year old's stocking worth of data attributes , we're able to extend far beyond the subject line. Let's say you want link one of our books , like link The elements of B 2B marketing personalization or maybe link Data Driven Marketing (a classic!). We'll send a download link, then link enrich your profile in real time to see how likely you are to become an link ideal customer dot If it looks like you might be a fit, you're enrolled in a link nurture sequence dot Until recently, the workflow was designed as a one size fits all a winter scarf that draped like a comforter. Now, with contact data that link keeps getting even better , we're testing our old sequence against three distinct tracks, each tailored to personas built from link Clearbit enrichment dot I'll write about the results in a future issue. HOLD OUT YOUR LITTLE PAW THERE The end of the year is fast approaching, but there are still many great things to come link before we link overindulge in Tic Tacs dot November 16: Start shoehorning references to Home Alone November 17: Whether you enjoy sitting centered or stretch out fully justified, link join us as we talk link to Hub Spot about GTM alignment. November 18: Julie Beynon, our Head of Analytics and resident mopping expert, visits some friends at Census to link explain our PQL scoring model dot November 30: Ben Stiller's birthday link graphic ben stiller Me and Ben hanging out in 2012 Unlabeled graphic To get missing image descriptions, open the context menu. December 2 16: The link Sleigh Your Pipeline Holiday Series! It's a multi day extravaganza to help you understand tools that can make your job easier. We'll be talking link 2022 pipeline with Chili Pipe(line)r , sales alerts with link Emily from Frame dot io , link e commerce with Shopify , Guillaume Cabane's funneling link more wisdom on funnels it's gonna be great! Sendoso is truly wonderful and mailing gifts to every attendee, so link take a look at the agenda (or link the all star guest list ) and we hope to see you there! wrapped gift link Register for free gifts helpful martech tactics wrapped gift THAT'S 122.50 A lot to get to this month and some of it's still sunken in the old leather chair at the DMV, assigned to me as include in next newsletter. Fortunately, there's always room for a bulleted list! list with 5 items bullet link Gorgias built a $2M paid strategy in less than a year, hyper targeting Shopify merchants bullet link 4 very good Marketo automation workflows bullet link What got you here won't get you there. a product led growth lesson bullet link Usage based pricing on the rise bullet link I am Elise's dad (favorite Tik Tok) out of list If you've read this far, here's a handshake from Paul Hollywood. link graphic paul hollywood Well done. –Brad and the Clearbit team Clearbit. 346 9th St, San Francisco, CA 94103 link Still lots of job openings join us! link Unsubscribe from this newsletter link Unsubscribe from everything link View this in your browser