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Method in Madness by Dovetail  
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Where are all the women?  
Regular readers will know we’re big fans of Australian tech all star Professor Genevieve Bell.  
Previously, we published articles covering her thoughts on the future of technology and the future  
of user research both fascinating reads check them out if you haven’t already!  
In this final installment in our series, we wade into one of the more complex conversations taking  
place in our industry women in technology.  
As one of the most influential women in technology, Bell’s thoughtful commentary on the subject is  
a refreshing contribution to the conversation and well worth the read!  
We’ve also provided our usual serving of unique insights, user research craft tips, and a great  
article by our friends at User Interviews on how Dovetail’s design team turned mountains of  
generative research into an actionable product roadmap.  
Start off with Genevieve Bell’s big ideas on women in tech and make your way down the menu until  
you’ve had your fill!  
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Read Bell on women in tech  
Featured reads  
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Five tangible ways  
to educate, inspire, and elevate the user research craft at your organization  
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Design legend Donna Spencer  
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drops some explosive truths  
about Design’s seat at the decision making  
table.  
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Finding great research participants is hard!  
User Interviews’ Product maestro is  
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here to help with  
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these tips!  
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How to turn a mountain of data into actionable insights  
What is this, a crossover episode?  
Our friends over at User Interviews sat down with Dovetail's  
Product Design star Lucy Denton to discuss the monumental process of turning a mountain of  
generative research (think, 45 customer interviews’ worth of data) into tangible atomic insights  
that impact the way Dovetail was, and still is, being built.  
So, kick back, relax, and listen to the pod.  
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Listen here  
ICYMI  
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Become a synthesis all star and find new insights by  
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learning how to affinity map like a pro.  
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By using global and project tags  
you can make sure research is in people's heads, instead of  
wasting away on a drive somewhere.  
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What is education theory and how can it help us create better insights?  
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Find out in this article!  
Featured contributor  
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Nikki Anderson is a user research educator, writer, and practitioner.  
As a Method in Madness  
contributor, she covers a whole range of research related topics, from dealing with imposter  
syndrome to presenting user research in a way that drives impact.  
When she’s not writing, teaching,  
or researching, she can be found petting all the dogs.  
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Read her work here  
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Become a contributor  
Interested in guest writing, being interviewed, or sharing how research works in your organization?  
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Get involved  
Join our Slack community  
Tell us what you want to see in Method in Madness!  
Find us (and thousands of others) in our Slack  
community.  
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Join us on Slack  
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Curated in Sydney and consumed globally: Method in Madness by Dovetail explores the craft and  
challenges of understanding people while working in the madness of organizations worldwide.  
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