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The Perfect Mile  
For many of us, running has provided a much needed escape in a time of great uncertainty.  
It’s a  
dose of routine in a chaotic week, a moment of mental silence amid the noise, a chance to move and  
to disconnect.  
The question we’ve been asking ourselves on our daily runs is: how can we use the  
power of our sport to support those in our community who are at the front lines of the fight  
against the novel coronavirus?  
Together with a group of like minded outdoor industry brands, we invite you to join us in running  
your Perfect Mile, a global virtual run to raise money for those helping to fight COVID 19.  
Inspired by the legacy of Sir Roger Bannister, who ran his Perfect Mile in May after a day’s work  
in the hospital where he was a trainee doctor, we’re encouraging runners everywhere to run a solo  
mile in whatever way it is safe to do so: in your neighborhood, in your local park or even in your  
yard.  
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