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SUMO  number 10   PAST IS THE NEW FUTURE  
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Hey  star  FNAME  star ,  
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don’t you ever wish  
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you could go back?  
Back to the good old times. Whatever they were. Were they really this good?  
Well, for one thing we were younger. Life was simpler, or so we remember it.  
We had less choices,  
but also less notifications.  
Sorry, we are getting nostalgic. Are you? You are not alone.  
Nostalgia has been a powerful force  
for the last few years. Millennials seem to be an especially nostalgic generation, after all.  
Brands have been tapping into this sentiment to create million dollars hits, like Stranger Things  
and its epitomes.  
With a pandemic still raging, nostalgia has become even more crucial in our lives: now it’s not  
just a guilty pleasure.  
It’s a safe place to run back to, it’s the option to look back when looking  
forward is too painful or too scary. Once again, brands obliged.  
Nostalgia is now not just an inspiration, but a long term strategy.  
Brands are not just paying  
homage to the old times: sometimes they are going back to the old times.  
This can be very consolatory, but in a way also troubling: are we stuck in a gutter while younger  
generations are running forward?  
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TAKE A TRIP DOWN MEMORY LANE  
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Burger King new logo was (kinda) designed  
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in the 60s  
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You owned an Atari.  
Now your kids can have one, too  
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We have been getting quite nostalgic on Spotify this year  
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Nostalgia is driving design trends  
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We thought we had outgrown The Karate Kid.  
We hadn’t  
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Apparently the future is… flip phones?  
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Do you still have game cartridges lying around?  
Time to brush’em up  
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Make up brands are getting all nostalgic, too  
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Sublimio is a branding and strategy boutique agency.  
We work on exciting projects with selected,  
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amazing clients. We find inspiration everywhere and we like to share it with you.  
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