Method in Madness: How to have more impact in your organization  
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Method in Madness by Dovetail  
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How to build a research culture  
We chatted with Leisa Reichelt, industry leader and Head of Research and Insights at Atlassian, to  
discover how in three and a half years she cultivated a strong research culture at Australia’s  
software darling.  
Leisa gives us her fascinating insight into how to pitch to management, organize and scale your  
teams, connect product teams to customer problems, influence decision making, and ultimately make  
your research matter.  
Jump in and learn from one of the industry’s most passionate advocates.  
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Check it out  
Featured reads  
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Blog   Four Pillars Hero w equals 400…  
Looking for some gin spiration?  
Read how Four Pillars went from  
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start up gin distillery to world  
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number one in under seven years  
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Blog   Tomer   Taxonomy w equals 400 and …  
Our mate Tomer Sharon shares the  
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lessons learned from creating a comprehensive and effective  
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tagging taxonomy  
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Blog Sherif w equals 400 and h equals 250 and q equals 50  
Atlassian’s Distinguished Product Manager, Sherif Mansour, shares his unique insight into  
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the past,  
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present, and future of Product Management  
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2021 Hype article V 3 w equals 1280 and h equals …  
Dovetail in 2021  
It’s somewhat of a yearly tradition for Dovetail’s CEO to reflect on what we achieved in the year  
past and to get psyched up for the exciting product drops on the horizon.  
See what big plans we  
have in the hype line for the year ahead.  
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Read on  
ICYMI  
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Blog Rachel Posman on UX Ops at…  
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From professional ballet dancer to UX Ops at Salesforce  
Rachel Posman took the road less traveled  
through the design industry.  
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Blog UX and user research podc…  
Thinking that 2021 is the year you’ll be an information consumption machine?  
We’ve got you covered  
with  
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the ultimate list of UX and user research podcasts  
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Blog Interview with A verria w…  
Service Now has been named as one of the most innovative companies in the world.  
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Find out how they  
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conduct Research Ops  
while the organization is rapidly scaling.  
Featured contributor  
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Tomer Sharon w equals 800 and h equals 800 and q equals 50  
Report killer and all around friend of the blog Tomer Sharon is constantly blowing us away with his  
knowledge of the research field.  
His resume is too lengthy to include here, but trust us,  
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you  
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should be reading his work  
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Tell us what you want to see in Method in Madness.  
You can find us hanging out in our  
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Slack  
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community  
, or by  
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getting in touch  
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Dovetail  
Curated in Sydney and consumed globally: Method in Madness by Dovetail explores the craft and  
challenges of understanding people while working in the madness of organizations worldwide.  
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