Masters of the Branding Universe!  flexed biceps  
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Hello friend,  
Cast your mind back to the 1980s. Saturday morning.  
If you were a kid back then, you were probably  
watching He Man and the Masters of the Universe. But this was no mere kid’s TV show.  
It was the  
greatest marketing example ever (for a nine year old anyway).  
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Did you know the Master of the Universe franchise earned Mattel $2 Billion?  
Wouldn't you love to attract that kind of result to your marketing efforts?  
Well, put on your P dot J dot s and pour yourself a bowl of Lucky Charms.  
Because we’re about to look at  
Five Lessons we can Learn from He Man for our own marketing.  
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Don't just throw your content away  
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Masters of the branding universe!  
In this week’s resource, we look at five things the creators of He Man did really well to make  
their toy line a success. Then we unpack them and apply them to marketing a high tech product.  
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I HAVE THE POWER!  
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Need a preview? Here are the highlights.  
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Simplify  
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Bigger, Badder, Buffer  
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The He Man Bible  
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YOU have the power!  
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Cartoons, lunchboxes, and movies, oh my!  
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What in the world do these have with marketing?  
We cover that in depth over on this week’s resource. Flip that channel and we’ll see you there!  
Until next week, fellow branding adventurers!  
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More Goodness  
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Euler Hermes: Insurance to be Excited About  
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Brands as publishers  
Maybe books were more your speed growing up?  
We also looked at how brands could think more like publishers.  
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BOOK CLUB, FTW!  
At ADG, we're always cooking up new ways to tell a powerful story.  
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Schedule a quick 15 minute c  
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with us and let's chat.  
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Looking forward to hearing from you,  
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The Creatives of ADG  
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