Mailchimp wisdom, direct from expert partners (like us!) link graphic TL'DR Good morning, Mailchimp has put together an all in one article, where they share the biggest lessons of hundreds of their top marketing genius partners. It’s hard to condense decades of email marketing lessons in one article, and harder still to do it in one email. Nevertheless, we did a pretty good job of it! TL DR It’s great to pool your wisdom from credible sources, of experienced marketing veterans. Mailchimp has access to many of these. You’ll only be learning the best information, from people who have got the relevant experience. The key lessons are condensed below; Key takeaways check Email deliverability can be enhanced with testing, being mindful of your format, and consistent branding. check Email automation is simpler than it seems, and goes a very long way. Even simple thank you and abandoned cart emails can play a big role. check Email copywriting: You do it well by using short sentences, generous usage of the word you’, and double proofing your copy. check Business success is as much about personal, as it is about professional, development. check Don’t be shy with your newsletters if someone is on your list, they want and expect to get emails from you! check Strategy and design work together, hand in hand, believe it or not. check Client trust is a huge deal. You can build it by demonstrating goodwill, competence, and confidence. This article links to quite a few rich sources of time tested marketing wisdom. link It may be worth link more than a minute of your time dot Curated by link Blake (Factforce) Too many emails? link Update your preferences dot Remember, you can link unsubscribe from ALL Mail Ninja emails any time. link View this email in your browser , or link share it with someone dot Until next time...