fire  Landing Page Hot Tips  
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fire  Landing Page Hot Tips  
Hi Smiles Davis  
Tip  number 01 is try utilize customer testimonials to further highlight features  and  answer doubts.  
So  
often I see Landing Pages filled with testimonials with very little value to the visitor (ie.  
potential customer) and actually add noise.  
Let's take a look at these two testimonials:  
prohibited  Generic statement  
prohibited  No value to potential customer  
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Hot Tip  
check mark button  Product slash service features (highlighted bold)  
check mark button  Answers a potential customer doubt  
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Hot Tip  
Hope you enjoyed the first tip!  
What specific Landing Page areas are you looking for tips?  
Simply reply to this email and I'll get  
it...  
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graphic  
Rob Hope  
Cheers,  
Rob  
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