It’s not just you the neon glow of  terminal green  really is ubiquitous  
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Hey there, and welcome to the Eye on Design Thursday newsletter, where we take a closer look at one  
big story and highlight a few things that make it an exciting read.  
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This week we’re turning our eye on  terminal green,  the neon bright shade that’s been making the  
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rounds lately.  
It’s Not Just You the Neon Glow of  Terminal Green  Really Is Ubiquitous  
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It’s not just you, neon green really is everywhere right now.  
In the latest installment of  
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Spotted  
,  
our new column about the graphic design trends we just can’t shake, we look at an acid shade of  
green, otherwise known as  terminal green.  
From book covers, to posters, to magazines, the color  
is having a veritable moment and we’re not hating it.  
The most unnatural version of the world’s most natural color comes in a variety of hues: battery  
acid, leaves on the edge of fall yellow green, and deeper, flatter hues that have just a pop of  
brightness. People like  
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Michael Bierut  
are using a subdued version on book covers.  
Magazines like  
Bloomberg Businessweek and No Man’s Land are going all in on an eye searing versions.  
Celebrities  
everywhere are  
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looking like glowstick  
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s  
at a rave  
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So why, decades after it first graced the cathode ray tube monitors of early computers, is terminal  
green back?  
We could blame it on its techno nostalgic undertones, but the answer is actually much simpler than  
that. Neon green, believe it or not, is really good at capturing your attention.  
And in today’s  
cacophonous visual landscape, that’s worth a lot.  
The turn your stomach shade of green is able to  
cut through the daily bombardment in a way that still somehow feels tasteful and cool.  
As designer  
Sarah Boris, who used it for the cover of  
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Touch Wood  
, puts it:  If neon green helps us get the  
message across, then it’s a winner.  
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Read more about the rise of terminal green  
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liquid metal  
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It’s here! The new issue of Eye on Design Magazine!  
In the  Utopias  issue, we explore how designers are tackling  
the elusive concept of idealism in its many forms.  
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See a sneak peek on our shop page and order your copy  
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