Issue 12: Deliverability for Agencies Mail Chimp heart suit Agencies link graphic Deliverability for Agencies ISSUE 12 If you send email on behalf of clients, you’re familiar with the term deliverability. Your clients demand it, and you need to make sure that your agency and the ESP you’ve chosen can deliver. But deliverability is more than just an industry buzzword it’s a way to measure the success at which an email marketer gets a campaign into subscribers' inboxes. It involves every facet of email delivery: from the technical stuff like IS Ps, MT As, and throttling, to the aspects that you (and your client) can control, like the cleanliness of a list or an email's content. Today, we’ll walk through the steps Mail Chimp takes to ensure deliverability for our users. Next week, we’ll turn our attention to things that you can do for your clients to help them reach inboxes. Unlabeled graphic To get missing image descriptions, open the context menu. How Mail Chimp ensures fast, reliable delivery Mail Chimp has 12 million customers who send 20 billion emails every month to recipients all around the world, so it’s crucial that we have the infrastructure and resources to support that type of volume. For 15 years, as we’ve been developing products that empower businesses, we’ve also been working hard to build out a link secure , reliable infrastructure behind the scenes. Today, we’ve got dozens of servers (which we own ourselves) and multiple MT As in world class data centers around the United States. Plus, we’re constantly scaling to prepare for the future. But deliverability isn’t just about hardware like link servers, switches, load balancers, and ethernet cable dot Here are some of the other ways Mail Chimp works to ensure deliverability for your clients: list with 3 items bullet We’re a member of a number of different industry wide organizations (ESPC, AOTA, MAAWG, and EEC) dedicated to deliverability and maintaining the email ecosystem. This allows us to stay up to date on the latest industry and technological standards, so we can provide the best possible service to our users. bullet You’re probably familiar with the ways Mail Chimp handles link spam complaints , but you might not know that ISP feedback loops and whitelists are a driving force behind that behavior. We’re registered with all of the major IS Ps to receive alerts when a campaign is marked as junk, so we can automatically remove the recipients who’ve filed complaint from your clients’ lists. This helps to prevent a recipient from submitting multiple complaints, which can harm deliverability and lead to future emails landing directly into spam folders. bullet We’ve developed our own abuse detection technology, link Omnivore , that analyzes campaign data and user activity to predict and prevent bad behavior in campaigns. Omnivore prevents abuse on a massive scale, which helps us uphold our reputation and improve deliverability for everyone. We also have a human review team that monitors for potential abuse and is empowered to suspend accounts and contact users about risk factors that need to be addressed. out of list list with 2 items bullet link Authentication acts like a license plate for an email a trackable identifier that proves to a recipient’s ISP that the email is coming from a legitimate sender. Mail Chimp automatically adds DKIM and SPF authentication to all campaigns by default, so you won’t need to edit DNS records manually. But if you’d like to set up custom authentication for your clients, link you can do that, too dot Not sure which type of authentication is the best fit for your clients? link This article can help you decide. bullet Mail Chimp link delivers email very fast dot Like, a million emails in 45 minutes fast. But major IS Ps place limits on the number of emails that can be received from an IP address in any given amount of time. Those limits are unpublished, and can be affected by bounce rates, abuse complaints, subscriber engagement, spam trap hits, or any other behavior an ISP deems suspicious. Mail Chimp has hundreds of IP addresses. They’re grouped by list reputation scores and have inbox acceptance ratings of 96 percent 99 percent . That’s how we send through multiple IP addresses and account for throttling. out of list Have any questions about any of the topics we've discussed this week? Just reply to this email and we'll be in touch. UP NEXT 13 Next week, we'll take a closer look at the steps you can take to help your clients achieve a high level of deliverability. See you Tuesday morning! KEEP LEARNING link About Mail Chimp Delivery Rates Unlabeled graphic Unlabeled graphic 6cb 97797 3c 1c 480c bd 73 345994… KEEP LEARNING link About Omnivore link graphic Copyright 2001 2016 Mail Chimp registered , All Rights Reserved. 675 Ponce De Leon Ave NE bullet Suite 5000 bullet Atlanta, GA 30308 USA link View this email in your browser. link Contact Us link Terms of Use link Privacy Policy link Unsubscribe