Is empathy at the core of what you do?  
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IDEO U  
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August 2018  
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Newsletter  
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When we're trying to put empathy at the core of our organizations, nothing is more powerful than  
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understanding how we're coming across, and how people are receiving that experience.  
  
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Susan O’Malley  
Director of Strategy, IDEO  
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Fuel Your Creativity This Month  
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Service Design Webcast: Create Moments People Will Remember  
  
Stories and tips on using service design to bring more meaningful experiences to your customers and  
organization from Human Centered Service Design Instructor Melanie Bell Mayeda and IDEO U’s Coe  
Leta Stafford.  
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What Facebook Has Learned About Motivation in the Modern Workplace  
  
Moving beyond Maslow’s hierarchy of needs, Facebook created a new paradigm, a set of three buckets  
that represent a new psychological contract in the workplace.  
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Blog  
  
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Podcast  
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When Are You at Your Best as a Leader?  
  
Try these 2 exercises to get into reflective mode and better understand the role you were meant to  
play, in your career and as a leader.  
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Why Leadership is Not About Having All the Answers  
  
Listen to our recent Creative Confidence Series podcast episode with IDEO CEO Tim Brown on the  
power of asking better questions dot ​  
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Podcast  
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Try This Now  
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Use this 5 minute warm up  
in your next meeting to help get your team into a more creative headspace.  
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Online Courses Kicking Off  
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Sept 19th  
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(New Course) Human Centered Service Design  
Learn from IDEO designers who will guide and inspire  
you with service design stories from companies around the world.  
Create a journey map to better  
understand the interactions customers have with your organization, identify and prototype the  
moments that matter along the customer journey, and build a service blueprint to align stakeholders  
and share the vision of your service.  
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Designing for Change  
Gain the skills and mindsets of a human centered approach to creating change  
and build your organization's capacity to adapt through movements, not mandates.  
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Insights for Innovation  
Develop empathy for your customers and surface insights for creating  
products and services they want and need.  
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Storytelling for Influence  
Prototype your story, craft a compelling narrative, and sculpt it into  
something beautiful that will inspire others to follow your lead.  
Not sure what course or class to take?  
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Try this quiz  
(prototype).  
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Current Classes: New Skills in 5 Hours or Less  
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Hello Design Thinking  
(  
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Now available in Spanish  
)  
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Power of Purpose  
  
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Unlocking Creativity  
  
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Extra Credit Reading  and  Viewing  
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3 Tips for Leveraging Limitations  
(Illustrations by IDEO U’s May Kodama)  
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Powers of Ten  
Tim Brown recommends this iconic film by Charles  and  Ray Eames on the value of thinking  
big and small.  
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Use Your Failures to Make Friends  
  
Short Survey  
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Who’s your inspiration for creativity and innovation?  
(We’ll share results next month.)  
Sincerely,  
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P dot S.  
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