How To Make Honest Design Work For Digital Business: Meet  Ethical Design Handbook  
New practical handbook on how to help companies leave dark patterns behind and improve the business  
sustainably along the way.  
Leave dark patterns  and  boost business KP Is.  
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How To Make Honest Design Work For Digital Business. Meet  
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Ethical Design Handbook.  
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$39  
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Get the book  
368 pages. Print  plus  e Book.  
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Free worldwide shipping. 100 days money back.  
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About The Book  
Many business models thrive on ingeniously deceptive and manipulative digital products.  
Not because  
they have to; mostly because dark patterns have become such an accepted norm.  
But what happens when  
ad blockers, tracking protection and data regulation (GDPR slash CCPA) become a norm, too?  
That’s when an  
honest, ethical design could become a competitive advantage.  
To grow a sustainable business, we need to learn how to leave dark patterns behind and make honest  
digital products viable: products that respect customer choices and are built and designed with  
ethics in mind. That’s why we created a new book.  
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The In Ethical Design Handbook.  
  
Meet  
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Ethical Design Handbook  
, our new book on making honest design work for digital products.  
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Get  
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the book.  
The book explores alternative, sustainable business models and shows how businesses can move  
towards ethical design and become more profitable as a result.  
It’s a very practical guide for  
designers, developers and management, with case studies and techniques applicable to every digital  
product.  
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Download a free sample PDF  
(5 MB).  
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Table Of Contents  
We’ve teamed up with  
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Trine Falbe  
and  
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Martin Michael Frederiksen  
, a UX strategist and a serial  
entrepreneur, to examine design and business through the lens of honest, ethical design.  
The result  
is actionable insights for both design and business among small and large organizations.  
You’ll learn how to:  
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help companies understand ethical design,  
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justify and prove a business case,  
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grow a sustainable business based on transparency and honesty,  
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balance data collection and privacy,  
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work within new legislation (GDPR slash CCPA),  
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evaluate and improve design decisions,  
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embed ethical design into your workflow,  
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gradually transform your organization.  
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The Ethical Design Handbook.  
368 pages. Shipping worldwide.  
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Delivery times  
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Smashing Members  
($5 and  
$9 plans), along with $5–$10 discount on print.  
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Get the book right away.  
heading  level 1  
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Ethical Design Handbook  
:  
heading  level 1  
How To Leave Dark Patterns And Boost Business KP Is.  
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graphic  
Smashing Cat hiding behind the book. The book cover says Ethical Design Handbook.  
$39  
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Get the book  
368 pages. Print  plus  e Book.  
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Download a free sample PDF.  
  
Free worldwide shipping. 100 days money back guarantee.  
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