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Try Mixpanel for free  
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Marketing analytics or product analytics?  
When it comes to using data for product innovation, more often than not, there’s a mismatch between  
the tool teams use and the data they need.  
Companies often want to use Google Analytics, a  
marketing analytics solution, instead of a product analytics solution (like Mixpanel) to understand  
user behavior and it almost never works. Here’s why.  
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Mixpanel vs.  
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Mixpanel, Inc.  
One Front St, Floor 28, San Francisco, CA 94111  
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