Litmus  
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Litmus  
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Spooked about the state of email?  
...Don’t be. Nearly 75 percent  of marketers say personalized emails increase engagement.  
See more key  
stats, resources, and advice for emailing in this new COVID 19 reality in our latest 2020 State of  
Email Report, Fall Edition.  
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Tricks  and  treats this way  
P dot S. This email’s lights can  
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turn on or off  
so we can play a Dark Mode game (scroll on down).  
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Want more of this email goodness?  
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Subscribe to Litmus Weekly  
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See what i OS 14 does to your emails  
The new i OS 14 is here with an estimated 50 percent  Apple user adoption rate by the end of next month.  
What does this mean for how your emails display?  
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The hunt is on  
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Are you afraid of the Dark Mode?  
Dark Mode can have your emails looking downright frightening.  
Our updated guide to Dark Mode email  
development should lift your spirits.  
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Shed light on Dark Mode  
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Face your development fears  
WYSIWYG and drag and drop editors always seem to mess up your code and break your email, huh?  
We  
hear you:  Been there, done that no thank you!  
But listen, even skeptics love this new way to  
build emails that actually helps.  
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You’re not alone  
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R dot I dot P. HTML?  
When it comes to HTML vs.  
plain text style emails, you should definitely test to see what works for  
your audience.  
But, hey, we did some A slash B testing of our own if you’re curious (yep, not taking this  
one to the grave).  
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See our test results  
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Don’t ghost on this game...  
Why didn’t the email designer dress upfor Halloween?  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
Look at the clues below to go on a scavenger hunt for the 14 letters you need, unscramble them into  
4 words, and  
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tweet your answer to us  at litmusapp  
dot  Bonus points if you share an email joke of your  
own. Let the game begin!  
This letter is the first in how Outlook dot ‌com treats your HTML email in Dark Mode.  
This letter is the fourth in the name of the person who can help you face your fears.  
This letter is the fourth in the last name of the person with test results.  
The rest of the letters can be found together near the top of this email (and are a vampire’s  
dream).  
How did you like this month’s newsletter?  
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