Get a clear vision for your email program  
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the Email Gazette  
March 2021 No.  
1  
Maximizing Marketing Technology  
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Insights to get you the most  
Marketers typically fall into two categories when it comes to technology: they’re looking to invest  
into new tech or they’re looking to do more with the tech they already have.  
We’ve got both camps  
covered in our new, best in class survey.  
Conducted in partnership with  
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Ascend 2  
, the report will show your team how top marketers take full  
advantage of their Martech stack.  
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WE NEED THAT  
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Major Milestones from 50 Years  
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Insights to get you the most  
Splat Chat Episode 01: The Story Behind the First Report Spam Feature  
Director of Marketing Monica Hoyer kicks off the inaugural Spat Chat interview series with Kate  
Nowrouzi, VP of Deliverability and Product Strategy for Mailgun.  
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Watch Episode 01  greater  greater  
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Automatic, supersonic  
B 2C Email Automation: 10 Campaign Ideas for Consumers  
Everything from abandoned cart to re engagement emails, we’re covering automations needed for  
consumers.  
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Believe it  greater  greater  
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Hypnotic, funky fresh  
B 2B Email Automation: 13 Campaign Ideas for Customers and Leads  
Fall more on the B 2B side?  
Don’t worry, we’ve got a baker’s dozen worth of automations for your  
subscribers too.  
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You better work  greater  greater  
When it Wasn’t Agatha All Along  
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No Sparky’s were harmed in the making of this email  
Marketing automation is meant to make things easier for you and your subscriber.  
But multiple  
campaigns with multiple pieces can quickly go from magic to mayhem  
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MAKE IT MAGIC  
Notes from the Dev  
Ed Ball, Master of the Email Dev Universe  
Email Rendering is Important  
I’ve been doing developer tips for a while now in this newsletter and there is a good reason for  
it. How an email renders in a client is important.  
In email marketing the average ROI is $42 for  
every $1 spent.  
Now, if we were talking about web development you basically have to write code for  
Chrome, Firefox, and Safari, but with email there are a multitude of email clients the email can  
render in. You can’t just update an email like a website.  
When that email goes out you can’t get it  
back, so the complicated part of it is having an HTML email go to a multitude of clients and look  
good. You want it to look good to look professional, gain trust, etc.  
Being an email developer, I’ve heard some interesting stories: only making sure the email looked  
good in their Outlook desktop client, only to find out later the email wasn’t rendering correctly  
in other email clients.  
I’ve also heard stories where a company had a marketing department sending  
emails, but they weren’t using a platform like Email on Acid to check what their  
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emails looked like  
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across clients  
dot  They weren’t checking them at all.  
That could have a big impact on the  
effectiveness of the campaign. Think about it.  
If you get an email in your inbox and it’s breaking  
somewhere it’s difficult to take it seriously.  
Make sure you render test your emails ... it’s  
important.  
Haven’t been checking your email rendering?  
Try Email on Acid  
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free for 7 days  
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