Five email marketing trends leading in 2020  
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TL'DR  
Yo Ninjas,  
When marketing through emails, you have to make sure you follow recent, relevant trends.  
Strategy  
IM recently wrote a great article about five trends you need to know.  
Here’s our take:  
TL DR  
There are tons of different strategies for curating great emails; you should try out a few  
different trends and see what works best for you.  
You can also take different tips and combine them  
to find the perfect strategy that fits your niche.  
Key takeaways  
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Inspire loyalty from your customers with quality images of your brand.  
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Design your emails specifically tailored to your clients; make them personalised.  
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Make use of machine learning to send out emails at the right time to the right people.  
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Make your emails unique; don’t just use  Hi, name! .  
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Focus on your customers rather than what you want to sell.  
Take the time to  
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check out the full article by clicking here  
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Curated by  
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Nathan Scott  
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Until next time...