Financially healthy customers are good for business  
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Fin – Newsletter  
The turning tide  water wave  
A decade after the financial crisis, too many financial service providers are going about business  
as usual.  
Overdraft fees drive revenue streams, while products and services are designed to benefit the most  
affluent customers.  
link  
According to the FDIC  
, America’s biggest banks collected $11.45 billion in  
overdraft and non sufficient funds fees in 2017, up $10 million from 2016.  
But there are signs the tide is turning.  
Earlier this year, the Financial Health Network conducted  
a  
link  
study  
of more than 650 financial services executives to find out how they are investing in the  
financial health of their customers.  
Their findings?  
Increasingly, financial services providers view customer financial health as a  
business opportunity to address unmet needs, expand into new market segments, increase customer  
loyalty, and drive long term revenue streams.  
link  
Discover seven ways  
to build consumer financial health into the fabric of your business.  
Happy reading,  
The Plaid Team  
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