Email segmentation you need to use  
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TL'DR  
Hey Ninjas!  
Chimp Answers recently posted an article based around email database segmentation, here’s our take  
on it:  
TL DR  
Database segmentation is like talking to people, you can say the same thing to anyone   But you  
will tailor how you say it depending on the person.  
Email segmentation is one of the only ways you can effectively find out all of your customer’s  
interests, and how they have responded to your emails, calls to action and newsletters.  
Key takeaways  
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Segmenting your audience is all about sending the right message, to the right person, at the right  
time  
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Utilise the 6 database building blocks   audiences, fields, records, segments, groups  and  tags  
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You should be segmenting your audience via forms or  Entry points    This can make email automation  
a much easier process  
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Every entry point should be tracked via tags and slash or groups   So you know where your audience is  
coming from  
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You don’t have to limit the tags associated with your entry points   Sending more content to a new  
customer might prove an entertaining read for them  
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Please   Just stick to having one audience   It makes segmentation far easier for your database.  
Hey, got time, you can  
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read the entire post online  
Curated by  
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Harrison Jones  
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