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Fighting for your vision can win awards and sometimes lose clients.  
In our conversation with Niclas  
Larrson, the Iconoclast Director reveals why he isn’t interested in  cool  shots.  
He’d rather  
create something honest, even if it means pitching concepts some clients might consider risky.  
This  
boundary pushing approach is front and center in his award winning Volvo commercial,  The Parents.  
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Other New and Notable Articles  
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Uncompromising Vision  
Director Ian Pons Jewell (Nike, Xbox, Apple, and more) shares what his complicated relationship  
with advertising has taught him.  
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Documenting the Olympics  
Between red tape, production meetings, and a global pandemic, Director Cole Sax found a way to  
create an incredible feature length documentary.  
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Genre defining Soundtracks  
Take a deep dive into seven film soundtracks slash scores that helped to catapult their respective films  
into the cultural eye.  
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Using Music with Intent  
Phil Wall, director of  The Standard  on Hulu, explains the value of breaking stereotypes and using  
music to lead from behind in a film.  
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