Cross Device: A Year in Review  
Cross‑Device:  
A Year in Review  
The Era of Cross‑Device has Arrived  
In just over a year, more than 1,000 Advertisers have enabled our Cross‑Device solution, resulting  
in hundreds of thousands of tracked orders and millions in Advertiser sales and Publisher  
commissions.  
Understand the impact of your consumers' shopping behavior and formulate a plan to highten their  
experience across devices and maximize your program's potential.  
2018 Cross‑Device Intelligence Report  
Did you know that sales involving multiple devices led to a 23 percent  increase to average order values?  
Optimize for cross‑device using insights and strategies in our 2018 Cross‑Device Intelligence  
Report.  
This report hightlights:  
Key strategies for engaging with shoppers across devices  
How cross‑device shopping behavior changes each day of the week  
Differences in time to conversion on one device vs.  
cross‑device  
Benchmarks on share of sale by device path to purchase  
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Download the Report  
Join Our Webinar  
For more information about the findings from the 2018 Cross Device Intelligence Report, as well as  
strategies on how to optimize cross device sales in your marketing program, join us for our webinar!  
July 18, 2018  at  11 AM PT  
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Register Now   right arrow  
A New View into Affiliate Performance  
This holistic view of the consumer journey gives new insight into device paths, time to conversion,  
and impact on average order value.  
How are you optimizing and influencing sales across devices?  
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See the Infographic  
What People are Saying  
As the customer journey changes, it’s important for us to track and understand it in detail from  
discovery to conversion.  
With over 50 percent  of transactions occurring on mobile, we are excited to  
capture more data and conversions with CJ’s Cross‑Device tracking.  
Cross‑device correlation is especially important in China cross border commerce, where over 70 percent  of  
product discovery occurs on mobile devices but the majority of actual cross border transactions  
conclude on the desktop.  
As a top of funnel content slash discovery site, cross‑device correlation is a  
critical merchant requirement and dictates which western brands receive posting preference.  
We  
applaud CJ dot com's leadership in the affiliate cross‑device correlation initiative.  
Even More Cross Device Strategies  
For additional information and strategies on how to capture more sales from the ever growing  
cross‑device shopper, check out these articles:  
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Finding the Hidden Shopper with Cross‑Device  
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Bracing for Q 4: 3 Strategies to Reach Cross‑Device Shoppers  
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Craft Your Cross‑Device Strategy  
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530 East Montecito St     Santa Barbara, CA 93103   USA  
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