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New Cordial Blog Post: What the upcoming changes to Apple i OS mean to you  
By now, you’ve likely heard that there are a new round of changes coming to email marketing,  
specifically impacting email open rates.  
Cordial's Chief Revenue Officer, Rachel Bergman, has  
prepared a  
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comprehensive look  
at the Apple i OS 15 changes including where we are now, what we know,  
and how Cordial can help you prepare for and manage the pending shifts.  
To summarize:  
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Apple announced a list of changes to Apple Mail – this means any mail that is read on an Apple  
device using their native mail app.  
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The changes are meant to improve consumer privacy.  
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We expect these changes to go into effect when i OS 15 is shipped in September.  
Currently a few  
companies are acting as beta testers, and one is our close partner, Spark Post.  
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While these changes can seem daunting to marketers, the most important metrics that we track will  
remain unchanged.  
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There are still unknowns related to these changes – know that we are your partner and will help  
you through whatever is to come.  
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Learn more  
Visit the Cordial Blog for answers to questions marketers might consider with these changes.  
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