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This week we’re focusing on how you can turn M and A into opportunity.  
Hi Smiles Davis,  
In November, fashion startup Le Tote (founded just 8 years ago) acquired the century old department  
store Lord  plus  Taylor.  Why?  you ask... Isn’t it the end of the department store?  
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Retail Dive  
writes  
that Le Tote makes this strategic move to  erase the lines between online and in store, renting and  
buying.  
Much like the Amazon Whole Foods acquisition this M and A move for Le Tote will bring new hybrid  
(in person and online) experiences to customers.  
And at the heart of these types of acquisitions is  
the desire to take market share by surprising and delighting customers with new and more optimized  
experiences whether they are in person or online.  
This means marketers have a lot of work to do!  
AND the opportunity to re imagine how business gets  
done.  
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Our blog details how marketers can successfully manage the M and A process  
How tech companies survive the M and A integration process  
No two acquisition or merger stories are going to be identical, but there are some commonalities.  
Check out our M and A series to see how tech companies tackle M and A marketing activities.  
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Read the series  
  
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Download the M and A workbook  
Marketer’s guide to M and A integration activities  
What are the most critical things you should be thinking about if you have recently undergone a  
merger or acquisition or are about to?  
We’ve got you covered with our handy workbook that outlines  
the 10 key questions you need to answer.  
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Get the workbook  
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