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kulfi  
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A note from our founder  
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Hello friend,  
I always felt like an outsider. After years in the world of corporate beauty, I left.  
I didn't see myself in the beauty industry I worked in.  
I spent years in the background helping  
indie and established brands grow their business, but I rarely saw South Asians represented at the  
forefront.  
For years, I kept waiting for a brand that celebrated and centered South Asians in its narrative.  
Finally, I said to myself, this isn't good enough.  
If no one was going to step up and make space  
for us, I'd have to carve it out myself. So I stopped waiting and started Kulfi.  
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Hereâ₠logical not ™s to the future of beauty.  
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EXPLORE KULFI  
Love,  
Priyanka Ganjoo  
Founder  and  CEO  
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Inclusive beauty  
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kulfi  
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435 W 31st St.  
New York, NY 10001  
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